Badtz-Maru is Sanrio's black sheep. Or, well... black penguin.
Born in Goropiko-chu, raised on eye-rolls and bad behavior, he's the official mascot of not caring what anyone
thinks.
He's grumpy, he's loud, and he absolutely refuses to follothe rules. Sound familiar
Good. You'll fit right in.

Because being cute is exhausting.
Because you've got something to say and a smirk to go with it.
Because you know deep down that Badtz-Maru is the real icon.
Let Hello Kitty have the spotlight.

We're just here being legends in the background.
Ready to Join the Coolest Club You Never Asked For?